We are a responsible business with a long tradition of helping improve the nation's diet – from pioneering high fibre foods in the 1910s to being the first company to add folic acid to cereals in the 1970s; from launching a long-term salt reduction plan in the late 1990s to adding vitamin D to all our kid’s cereals in 2000s.
We understand the significant contribution our breakfast cereals make to the diet of everyone and embrace our responsibility to continue evolving these foods to meet people’s expectations for taste, transparency and nutrition. Doing so also helps address the dual global food security challenges of undernutrition and obesity identified in the United Nation’s Sustainable Development Goal #2 – Zero Hunger. To guide our work, we launched our Global Breakfast Food Beliefs in 2015.
