Claudio
- our story
- nurturing our planet
- Advancing Sustainable Agriculture
- {CURRENT ITEM}
Meet the Farmer Claudio
I’m one of the newest members of The Kellogg’s Origins™ Programme, so I’m excited to see the results moving forward.
my farm &
MY FAMILY HAVE BEEN FARMING THE
novara region since 1967.
My grandfather originally farmed livestock and corn.
for 
we grow rice that's
for making
cereals like
I’m sure it will help us greatly improve as farmers.
of the land transcends everything, but i really value the apprehension and satisfaction of watching the plants grow,
finally harvesting the fruits of my labour.
The most difficult part of the job is managing unforeseeable events. We can’t anticipate problems; we are chameleon-like, always adapting to our environment.
the soil particles in flooded fields bond together, creating a unique, waterproof environment, increasing water retention and soil nourishment. Because of this, we can be very efficient; re-using water 3 or 4 times on our fields.
COMMANDING CLIMATE
You can’t control the heavens, but by working with The Kellogg’s Origins™ Programme, we will have access to new strategies to help withstand adverse weather conditions.
Despite that, this area has particularly favourable conditions for rice growing, especially with our water availability from The Cavour Canal and Lake Maggiore.
Land of rice
The Kellogg’s Origins™ Programme will really help us to optimise the 
resources we’ve always had at our disposal.
The structure of the farm’s land is absolutely ideal for the cultivation of rice, due to its water resistant clay formation. It means we get a high quality and yield.
of squares
the most dramatic moment of the process is without doubt the natural flooding of the rice fields, between april and may. it looks like a sea of squares.
In June the fields are an expanse of green. During harvest time, the fields are gilded with golden rice.
IT’S VERY BEAUTIFUL
this watery environment helps attract a variety of wild birds throughout the seasons, including grey herons, which eat insects and pests, which can damage crops.
my hope
“I sincerely hope Italy continues to value this marvellous product. Quality rice such as this requires specific local conditions, which can’t be reproduced. Naturally cultivatable areas like the Novara region are few and far between so it’s important to value and protect the land.”
Claudio
