KELLOGGS ADDS MYTHICAL MAGIC TO ITS PORTFOLIO WITH LIMITED EDITION UNICORN FROOT LOOPS

Kellogg’s is launching limited edition cereal Unicorn Froot Loops.

Jumping on the back of one of 2017’s biggest consumer trends, the cereal giant is bringing fun, colour and magic to the breakfast table.

Unicorn Froot Loops are one of the first Kellogg’s cereals to be fortified with Vitamin C as well as B Vitamins, Iron and Calcium. The food is also a source of fibre, low in saturated fat and contains only natural colours.

The cereal will be available in the UK now.

Michaela Mayoh, brand manager for cereal marketing UK and ROI, said: “The appeal of limited edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers.”

RRP £2.79 per 375g box.

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For more information and images, please contact the Kellogg’s Press office on 0161 869 5500 or email pressoffice@kellogg.com