LOCAL RUGBY PLAYERS DISCUSS BEING THE NEW FACES OF CORN FLAKES

Dean Prosser and Lee Macpherson, from Cwmavon, Port Talbot, were handpicked for one of eight slots in the cereal giant’s latest ad after proving they were Corn Flakes biggest fans.

Earlier this year Kellogg’s took to social media to ask the UK how they eat their perfect bowl of Kellogg’s Corn Flakes, in the hunt for cereal super fans.

The funny pair, who play for Cwmavon Rugby Club, were whittled down from hundreds of applicants in an intensive interview process for their unusual cereal recipes.

Father-of-two Dean, 36, favours his Corn Flakes with a variety of protein shake flavours and milk – he believed it was time people gave it a try.

The engineer, said: “I’ve had strawberry, banana and mocha corn flakes – I guess you could say I’m a super fan. So when I saw they were filming for the advert I thought I have to be involved. Corn Flakes have been such a big part of my family life, my kids eat them now too.”

“I have always eaten Corn Flakes since I was a kid. My mum ate them with hot water when she was pregnant with me, as she couldn’t tolerate milk.

“When I was born I had red hair and the family always joked it was the Corn Flakes that made me ginger. From then on I always ate them too. I started off with just milk and then I tried mixing my protein shakes into my breakfast.

Last month, a film crew visited Cwmavon rugby club to capture the chaps talking about their best loved perfect bowl.

Father-of-two Lee, who has been friends with Dean for five years, joined him in the advert to share his love of Corn Flakes adding his secret ingredient peanut butter.

“I eat everything with peanut butter and one day I tried it with corn flakes and I realised I was on to a winner,” said Lee, 35. “I can’t wait for it to air on TV, none of the lads down the rugby club believe us yet so no doubt there will be some micky taking. They’ll be calling us the corn flakes kings!”

Speaking about the filming Dean, added: “We must have eaten a box between us with all the different takes – I had about five bowls with protein and Lee was eating peanut butter. It was brilliant!”

The ad campaign will feature a cast of eight real families and individuals, all genuine fans, talking about their ‘perfect bowl’ of Corn Flakes – and will debut on prime time TV on January 6^th.

The decision to launch the nine month marketing campaign comes after a five year break in commercial advertising for the breakfast cereal.

A spokesperson from Kellogg’s, said: “We have seen a change in how people are eating cereal but also in what they are having for breakfast. Therefore we wanted to capture how our customers are eating Corn Flakes.

“After a long break from advertising, it is time for us to start talking about Corn Flakes again; our cast remind people what they love about this iconic cereal.”

To join the conversation #MyPerfectBowl and tell us how you eat your Corn Flakes.

ENDS

Kellogg’s Corn Flakes Facts:

• Launched in 1924, Kellogg’s Corn Flakes have a legacy for being a great start to the day.
• The Corn Flakes mascot Cornelius Rooster made his debut on pack in the late 1950’s.
• Kellogg’s Corn Flakes was the only cereal to be eaten aboard Apollo 11, the first lunar landing.
• The cereal is produced at the Trafford Park factory in Manchester, which is also the largest Corn Flake factory in the world – the site produces 34 million kg of Corn Flakes per year.

For more information, please contact the Kellogg’s Press Office on 0161 869 5500 or email pressoffice@kellogg.com