TURN GRAINS INTO GAINS WITH NEW SPECIAL K PROTEIN BARS

• Protein content sourced from natural, plant based ingredients.
• Contains almond butter, with 50 per cent less saturated fat than peanut butter. 
• In selected retailers now, available in all major-retailers by mid-February.

Introducing the new high-fibre Special K Protein Cereal Bar. Made from a combination of plant-based ingredients, like soy and seeds, so you can enjoy a naturally Special K.

The new bars contain almond butter, with 50 per cent less saturated fat than peanut butter. And with soy, seeds, and grains-galore, it would be nuts not to make the most of this flavoursome blend.

A Kellogg’s spokesperson, said: “there’s no reason a snack can’t be naturally sourced as well as tasty, and by utilising plant-based ingredients, we’re proud to have made a cereal bar that’s both.

It’s a great snack pre or post-gym, or to keep you fuelled throughout the day, or just to enjoy with a cup of tea.”

The bars are available in selected major retailers, and all major retailers by mid-February in multipacks (RRP: £2.99) and single serves (RRP: 89p). 

ENDS

Special K Protein Bars are available in Asda from 3^rd January and Sainsbury’s from 15^th January, Morrisons from 29^th January and Tesco by mid-February.

For more information and images, please contact the Kellogg’s press office on 0161 869 5500 or email pressoffice@kellogg.com